Our Story

Protecting Your Vision, Inspired by Nature

For us, eye health is personal. With vision issues running in our family, we became determined to find better ways to preserve and protect our sight, not just for ourselves but for future generations.

 

Modern life demands long hours indoors, staring at screens under artificial lights. It’s no surprise we live in an epidemic of poor eyesight, eye strain, dryness, and fatigue. Our eyes weren’t designed for this.

 

But when we step into nature—a forest, a beach, or by a waterfall—something changes. We feel refreshed, energized, and grounded. That rejuvenating effect isn’t just a feeling—it’s science. Negative ions, invisible particles abundant in natural environments, play a critical role.

Safeguard Your Vision

The Spark Behind NAKD

Negative ions are nature’s way of cleansing and revitalizing. They neutralize pollutants, improve oxygen flow, and reduce oxidative stress. Indoors, surrounded by screens and poor air quality, these ions are nearly absent. While blue light blocking lenses address one issue—harmful light exposure—they don’t tackle air quality, oxygenation, or circulation.

That’s where we saw an opportunity

What if we could recreate nature’s oxygen-rich, rejuvenating environment for your eyes, even indoors?

every element has a purpose

Why We Created NAKD

At NAKD, we combined blue light blocking lenses with innovative Negative Ion Nanotechnology, infusing our frames with natural minerals like Tourmaline, Germanium, and Bamboo Charcoal. Together, these elements:

Block harmful blue light to reduce strain and improve sleep.

Release negative ions to refresh your eyes and enhance focus.

Promote circulation, hydration, and long-term eye health, just like being in nature.

We want to encourage you to live well: get outdoors, eat nourishing foods, and breathe fresh air. But when life keeps you indoors, NAKD Eyewear brings nature to you—restoring comfort, clarity, and vitality to your eyes.

Let’s redefine eye care—together

Welcome to NAKD

Your vision is precious, and protecting it is one of the greatest investments you can make. At NAKD, we’re thrilled to join you on this journey, helping you protect and preserve one of your most fundamental senses.
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