The company
We're a circadian health company. Glasses are the tool.
For hundreds of thousands of years, natural light ran our sleep–wake cycle: bright mornings, dark evenings. Then came electricity, and then screens. Now we spend our days under office lights and laptops, our evenings under LEDs and TVs, and our last minutes scrolling in bed. No wonder so many of us feel tired during the day and wired at night.
NAKD started in South Africa to give people control over their light again. We make two lenses for two times of day: a yellow Day lens for long screen days and a deep red Night lens for the last hours before bed. Plus SYNC, an orange clip-on for prescription wearers. Lab-tested, built to last, and backed by 30-day returns on unused glasses.
Founder
NAKD was started by Gabriella.
“It's not about avoiding screens, it's about matching your light to the time of day.”
For years, Gabriella watched her eyesight get worse. Her job keeps her on screens most of the day, and like most of us, her evenings ended on her phone too. She started wondering what all that light was doing to her, and to everyone else growing up the same way.
It started somewhere unexpected: a company in Taiwan whose research sent her down a rabbit hole. That led to blue light, then to circadian rhythms, the body clock that runs on light, and to how screens after dark were quietly changing the way we sleep.
She ordered samples to try for herself. It was a game changer. Evenings felt calmer, screens felt easier, and the whole idea finally made sense to her: it's not about avoiding screens, it's about matching your light to the time of day.
We live on our screens, and that isn't changing. Gabriella wanted to help other young South Africans get ahead of it, and one day, her own kids too. Bringing NAKD home was a no-brainer.
02 · Mission
Light hygiene for modern evenings.
The work is practical. Use the right lens at the right time. Night is designed for the last 1–2 hours before bed. Day is designed for long screen days. That is the habit. It is not a treatment, and it is not a promise of sleep.
03 · The lenses
Design, then the lens.
A frame you will actually wear, and a lens matched to the time of day. The colour is the tool.
Night · Deep red
Deep red lens for your last 1–2 hours before bed.
Blocks 99.9% of blue light (380–500nm). Lab-tested. UV400.
Day Pro · Yellow
Daytime yellow lens for long screen days.
Blocks 98.5% of blue light. Lab-tested. UV400. VICE and IONA Day Pro Yellow only.
Day Amber
A clarity-first daytime lens for screens.
Clarity-first. Blocks 54% of blue light (380–500nm). Lab-tested. UV400.
SYNC
An orange clip-on for prescription glasses. Clip it on for your evenings.
An orange clip-on for most prescription frames.
04 · On face
Worn, not just photographed.
05How we test
Lab-tested.
Night lenses block 99.9% of blue light (380–500nm). Day Pro blocks 98.5%. IONA Day Amber blocks 54%. Night, Day Pro and Day Amber lenses are UV400.
Read the science- Free shipping over R999
- 30-day returns on unused glasses
- Secure checkout
- SA brand
02/The promise
30-day returns on unused glasses.
You have 30 days to return your glasses for a refund. They need to be unused and in their original packaging. Email info@nakdeyewear.com to start a return.
